Seriously, Wine by Joe? How could I NOT buy this wine. Kinda cool that I bought this wine at the Wine Library in New Jersey - you know, THE Wine Library (Hint: Gary Vaynerchuk, Wine Library TV) - ok, who cares, Gary didn't make me eat dirt, but it was a cool store.
Pinot is a grape that just doesn't seem to lend itself to gimmicky marketing, so I approached the 2007 Wine by Joe Pinot Noir with caution. Reminiscent of Beaujolais at first - a pretty, delicate nose of flint and some smokey, cedary raspberry. Started a bit flat and unbalanced on the palate, but over time opened and sorted itself out, revealing tart, grainy, rasberries and some (substantial) velvety tannins. Quite enjoyable, and a tremendous value - Go, Joe, Go!
Price: ~US$8.99 (Wine Library)